From a media release:
Award-winning producer New Metric Media has signed a multi-year first-look deal with rising creative talent Sasha Leigh Henry to produce new original projects across multiple mediums including television, film and theatre.
“We’re delighted to expand on our collaboration with Sasha, an exceptionally talented and visionary creator,” commented Mark Montefiore, Founder and CEO, New Metric Media. “Supporting unique and gifted voices like Sasha’s is at the core of our mission, and we’re excited to partner with her in bringing more compelling stories to life.”
New Metric Media previously partnered with Sasha who created the Crave Original series Bria Mack Gets a Life, which recently won Best Comedy Series at the Canadian Screen Awards. The series received five Canadian Screen Award nominations, including Best Writing. In addition, the series garnered critical acclaim, with NOW stating it as “a comedy phenomenon where Black girl magic meets the harsh reality of everyday life” and Shifter praising it as “funny, well-written and pretty much perfect.”
“Working with New Metric to bring Bria Mack to life was an incredibly bonding experience,” added Sasha Leigh Henry. “As creative collaborators, I think we are a good match, and share a similar appetite for experimenting and shaking things up with the kind of comedic stories we want to tell and the way we put them out into the world. I’m elated to be continuing our partnership. If Bria Mack Gets A Life was just the beginning, I can only imagine what comes next.”
Recognized by The Hollywood Reporter as a rising Canadian talent to watch, Sasha Leigh Henry is a writer, director and producer. She was also highlighted as Playback and Variety’s 10 to Watch for 2022. Sasha’s film Sinking Ship, penned by her creative partner Tania Thompson, debuted at TIFF 2020 and was the winner of the 2021 Vimeo Staff Pick Award at Aspen Shortsfest. Her film Bitches Love Brunch screened at festivals internationally before being acquired by CBC Gem. As a producer, Sasha has helped bring numerous films to screen including Randall Okita’s Canadian Screen Award winner The Lockpicker, Kelly Fyffe-Marshall’s award-winning short film Black Bodies and Fyffe-Marshall’s debut feature When Morning Comes, which premiered at TIFF 2022. Bria Mack Gets A Life is Sasha’s most recent debut as series creator and showrunner. A frequent panelist and speaker, Sasha is also an alumni of POV 3rd Street, Black Women Film!, 2020’s TIFF Filmmaker Lab, a TIFF Netflix Talent Accelerator Fellow, and is Chair of the Board of the Reelworld Film Festival.
New Metric Media is a comedy-focused entertainment studio that aggregates and amplifies premiere global comedy brands through a vertically integrated, franchise-building eco-system across Content Creation, Talent Development & IP, Distribution, Live Entertainment and Merchandise and Licensing. With a growing global demand for comedy on and off screen, New Metric Media is committed to partnering with top tier talent across all mediums to build comedy brands to a scale that rivals major entertainment franchises. Most recently, the company partnered with Crave on an exclusive overall content deal with award-winning creator Jared Keeso for all new series and to expand the world of popular hit series, Letterkenny.
About New Metric Media
Based in Toronto, New Metric Media is an award-winning independent entertainment studio specializing in building comedy brands across tv production, live entertainment, distribution, merchandising and licensing. Recipient of Playback’s 2022 Production Company of the Year award and the Banff World Media Festival’s 2018 Innovative Producer Award, the company’s slate of programming includes the hit Crave/Hulu original comedy Letterkenny, the Crave/Hulu Letterkenny spinoff series Shoresy, the CTV/CW/Roku half-hour comedy series Children Ruin Everything, as well as the new half-hour Crave comedy series Bria Mack Gets A Life.
New Metric Media is recognized as a leader in 360 degree brand marketing and its success with Letterkenny off-screen extensions, including beer, collectible merchandise and Letterkenny LIVE!, a sold-out North American theatre tour featuring the stars of the series.
