Tag Archives: New Metric Media

Bria Mack Gets a Life, Featured, Industry News

New Metric Media strikes exclusive multi-year first-look deal with creative talent Sasha Leigh Henry

Leave a comment

From a media release:

Award-winning producer New Metric Media has signed a multi-year first-look deal with rising creative talent Sasha Leigh Henry to produce new original projects across multiple mediums including television, film and theatre.

“We’re delighted to expand on our collaboration with Sasha, an exceptionally talented and visionary creator,” commented Mark Montefiore, Founder and CEO, New Metric Media.  “Supporting unique and gifted voices like Sasha’s is at the core of our mission, and we’re excited to partner with her in bringing more compelling stories to life.”

New Metric Media previously partnered with Sasha who created the Crave Original series Bria Mack Gets a Life, which recently won Best Comedy Series at the Canadian Screen Awards. The series received five Canadian Screen Award nominations, including Best Writing. In addition, the series garnered critical acclaim, with NOW stating it as “a comedy phenomenon where Black girl magic meets the harsh reality of everyday life” and Shifter praising it as “funny, well-written and pretty much perfect.”

“Working with New Metric to bring Bria Mack to life was an incredibly bonding experience,” added Sasha Leigh Henry.  “As creative collaborators, I think we are a good match, and share a similar appetite for experimenting and shaking things up with the kind of comedic stories we want to tell and the way we put them out into the world. I’m elated to be continuing our partnership. If Bria Mack Gets A Life was just the beginning, I can only imagine what comes next.”

Recognized by The Hollywood Reporter as a rising Canadian talent to watch, Sasha Leigh Henry is a writer, director and producer. She was also highlighted as Playback and Variety’s 10 to Watch for 2022. Sasha’s film Sinking Ship, penned by her creative partner Tania Thompson, debuted at TIFF 2020 and was the winner of the 2021 Vimeo Staff Pick Award at Aspen Shortsfest. Her film Bitches Love Brunch screened at festivals internationally before being acquired by CBC Gem. As a producer, Sasha has helped bring numerous films to screen including Randall Okita’s Canadian Screen Award winner The Lockpicker, Kelly Fyffe-Marshall’s award-winning short film Black Bodies and Fyffe-Marshall’s debut feature When Morning Comes, which premiered at TIFF 2022. Bria Mack Gets A Life is Sasha’s most recent debut as series creator and showrunner. A frequent panelist and speaker, Sasha is also an alumni of POV 3rd Street, Black Women Film!, 2020’s TIFF Filmmaker Lab, a TIFF Netflix Talent Accelerator Fellow, and is Chair of the Board of the Reelworld Film Festival.

New Metric Media is a comedy-focused entertainment studio that aggregates and amplifies premiere global comedy brands through a vertically integrated, franchise-building eco-system across Content Creation, Talent Development & IP, Distribution, Live Entertainment and Merchandise and Licensing. With a growing global demand for comedy on and off screen, New Metric Media is committed to partnering with top tier talent across all mediums to build comedy brands to a scale that rivals major entertainment franchises.  Most recently, the company partnered with Crave on an exclusive overall content deal with award-winning creator Jared Keeso for all new series and to expand the world of popular hit series, Letterkenny.

About New Metric Media

Based in Toronto, New Metric Media is an award-winning independent entertainment studio specializing in building comedy brands across tv production, live entertainment, distribution, merchandising and licensing. Recipient of Playback’s 2022 Production Company of the Year award and the Banff World Media Festival’s 2018 Innovative Producer Award, the company’s slate of programming includes the hit Crave/Hulu original comedy Letterkenny, the Crave/Hulu Letterkenny spinoff series Shoresy, the CTV/CW/Roku half-hour comedy series Children Ruin Everything, as well as the new half-hour Crave comedy series Bria Mack Gets A Life.

New Metric Media is recognized as a leader in 360 degree brand marketing and its success with Letterkenny off-screen extensions, including beer, collectible merchandise and Letterkenny LIVE!, a sold-out North American theatre tour featuring the stars of the series.

Facebooktwitterredditlinkedinmail
Children Ruin Everything, Featured

CTV announces 16 episode order of original comedy Children Ruin Everything

Leave a comment

From a media release:

CTV announced today a 16-episode order of Canadian Screen Award-nominated comedy CHILDREN RUIN EVERYTHING from New Metric Media. With production beginning today in Toronto and Hamilton, Ont., Meaghan Rath (BEING HUMAN) and Aaron Abrams (BLINDSPOT) return for 16 half-hour episodes, alongside Logan Nicholson, Mikayla SwamiNathan, Canadian Screen Award-winner Ennis Esmer, Nazneen Contractor, Dmitry Chepovetsky, Veena Sood and Lisa Codrington. Part 1 of Season 4 set to air during CTVs 2024/2025 schedule. CHILDREN RUIN EVERYTHING is created by Emmy® Award-winner Kurt Smeaton (SCHITT’S CREEK).

A comedic love letter to childrearing, CHILDREN RUIN EVERYTHING follows parents Astrid (Rath) and James (Abrams), as they raise their three young children and struggle to hold on to their pre-kid life, while discovering all of the little ways that raising kids has reshaped their world. Each episode explores how the demands, needs and whims of the little weirdos they love so dearly shape and change their lives.

The fun and fumbles of raising kids continues for Astrid (Rath), who now faces the pressure of being the sole bread winner, and James (Abrams), who struggles with his new role of stay-at-home dad. Parenting is more challenging and funnier than ever with tween Felix (Nicholson) asserting more independence and attitude, seven-year-old Viv (SwamiNathan) dealing with friend drama at school, and Morris, a toddler who steals. Meanwhile, Astrid’s sister Dawn (Contractor) and her husband Bo (Chepovetsky) fuss over their surrogate’s pregnancy, Bo’s business find new success under Marla’s (Codrington) watchful eye, and James’s best pal Ennis (Esmer) finally commits to a relationship. The complications of work and child-rearing may pull Astrid and James in different directions but they always end up on the same page – even if that page is dog-eared and stained with jam.

The sophomore season of CHILDREN RUIN EVERYTHING garnered seven nominations for the 2024 Canadian Screen Awards, including back-to-back Lead Performer, Comedy for Meaghan Rath and Best Supporting Performer, Comedy for Ennis Esmer – who won the award in 2023. The series also leads the nominees for the 28th Writers Guild of Canada (WGC) Screenwriting Awards this month.

The first three seasons of CHILDREN RUIN EVERYTHING are currently available for streaming on CTV.ca and the CTV app with no subscription or sign-in required, and Crave. In the U.S., CHILDREN RUIN EVERYTHING airs on The CW. The first two seasons are also available on Netflix in Canada, the U.K., and German-speaking territories, including Germany, Austria, Switzerland, Liechtenstein, and Luxembourg.

CHILDREN RUIN EVERYTHING is from award-winning comedy entertainment studio New Metric Media and is created and executive produced by Smeaton and executive produced by Chuck Tatham (MODERN FAMILY, ARRESTED DEVELOPMENT), multiple Canadian Screen Award-winner Mark Montefiore (LETTERKENNY, SHORESY, BRIA MACK GETS A LIFE, WHAT WOULD SAL DO?), and Meaghan Rath, with Alyson Richards (The Retreat) serving as Producer.

Facebooktwitterredditlinkedinmail
Featured, Industry News, Letterkenny, Shoresy

New Metric Media partners with Encore to develop bilingual rom-com heist series

From a media release:

Award-winning comedy entertainment studio New Metric Media has partnered with Quebec’s premiere production company Encore to co-produce the untitled, rom-com mini-series involving a Quebecois family and an Anglo-Ontarian family reluctantly coming together despite their differences for an unforgettable wedding weekend. The project is based on a concept created by Mark Montefiore, Founder and CEO, New Metric Media.

“We’re excited to collaborate with the insanely talented producteurs d’Encore on this hilarious nouvelle serie that will transcend barriers de la langue and playfully bridge the gap between Québécois and English cultures, all while laughing at it at the same time,” commented Montefiore (above left). “This project is a celebration of inclusivity, laughter and the unique charm that defines le coeur du Canada.”

“As comedy is part of Encore’s DNA, nous sommes très heureux to work with New Metric Media. With Mark, his incredibly talented team, and a project that made us rire at the first words, it was only natural for us to join forces. We dated for a while and finally said OUI to each other!”, say Julie Provençal (above right), President of Encore.

The untitled rom-com is My Big Fat Greek Wedding meets Bon Cop Bad Cop in a culture clash heist about a young couple from two different provinces whose wedding threatens to divide them rather than unite after the gift box of cash money goes missing from their already fractious ceremony. The Québécois blame the Anglos and the Anglos blame the Québécois sending the whodunnit mystery into all-out civil (union) war and threatens to drag their holy matrimony along with it.

About New Metric Media
Based in Toronto, New Metric Media is an award-winning independent entertainment studio specializing in building comedy brands across tv production, live entertainment, distribution, merchandising and licensing. Recipient of Playback’s 2022 Production Company of the Year award and the Banff World Media Festival’s 2018 Innovative Producer Award, the company’s slate of programming includes the hit Crave/Hulu original comedy Letterkenny, the Crave/Hulu Letterkenny spinoff series Shoresy, the CTV/CW/Roku half-hour comedy series Children Ruin Everything, as well as the new half-hour Crave comedy series Bria Mack Gets A Life.

New Metric Media is recognized as a leader in 360 degree brand marketing and its success with Letterkenny off-screen extensions, including beer, collectible merchandise and Letterkenny LIVE!, a sold-out North American theatre tour featuring the stars of the series.

About Groupe Encore
Created in Montreal in 2000, Encore is an integrated entertainment group, one of the most prolific production companies in scripted series (comedy and drama), live comedy specials, live plays, and artist management in French Canada.

With nearly 700 hours produced, Encore Television multiplies the production of millionaire and award-winning TV series praised both on the local and global markets.  Licensed in more than 100 countries as originals or adaptations, hit series like Les beaux malaises, Bête noire (Dark Soul), Fugueuse (Runaway), Pour Sarah (For Sarah), Léo, Boomerang, La candidate (The Candidate), Lâcher prise (Freefall) are amongst the highest-rated series in Québec.

Facebooktwitterredditlinkedinmail
Featured, Letterkenny

Letterkenny returns for a twelfth and final season, December 25 on Crave

From a media release:

After 75 episodes and eight specials, and amassing 12 Canadian Screen Awards, international critical acclaim, a U.S. streaming deal with Hulu, high-profile brand extensions, some beauty celebrity fans, and an official spinoff, Crave’s award-winning original series LETTERKENNY drops its twelfth and final season, on Monday, December 25. The iconic Canadian series is created by, and stars, Jared Keeso, and is produced by New Metric Media in association with Play Fun Games and Crave.

As Crave’s first-ever original series, LETTERKENNY premiered in 2016 as a breakout hit and quickly solidified a loyal fanbase. The series continues to be a top-performer on Crave, and, overall, is the most-streamed Canadian show on the platform for the past several years. The series is based on the internet sensation Letterkenny Problems, a five-part series of shorts, which to date has garnered more than 21 million views.

In Season 12, the small town contends with a comedy night at Modean’s, a country music hit, the Degens’ bad influence, a new nightclub, and an encore at the Ag Hall. And that’s just for starters.

LETTERKENNY is produced by New Metric Media, in association with Play Fun Games and Bell Media, with the participation of Canadian Media Fund, the Northern Ontario Heritage Fund Corporation and the Bell Fund, with the assistance of the Canadian Film or Video Production Tax Credit and Ontario Creates. The series is distributed by New Metric Media. Jared Keeso is executive producer, co-writer, star, and creator. Jacob Tierney is executive producer, director, and co-writer. Mark Montefiore is executive producer and Kara Haflidson is producer for New Metric Media.

Facebooktwitterredditlinkedinmail
Featured, Shoresy

It’s a hat trick for Shoresy! Crave confirms its hit original comedy series is returning for a third season

From a media release:

Ahead of its Season 2 finale, Crave confirmed today a Season 3 order for its smash-hit original series, SHORESY. Created by and starring Jared Keeso, and produced by New Metric Media in association with Play Fun Games and Crave, the hockey comedy continues to follow the foul-mouthed, chirp-serving, mother-loving, fan-favourite character, Shoresy (Keeso), and the Sudbury Blueberry Bulldogs of the Northern Ontario Senior Hockey Organization (The NOSHO). Production on Season 3 begins in Sudbury, Ont. in November.

Returning cast starring alongside Keeso are: Tasya Teles (THE 100) as Nat; Harlan Blayne Kytwayhat (Prey) as Sanguinet; Blair Lamora (Paranormal Nightshift) as Ziigwan; and Keilani Rose (FLIMSY) as Miigwan. From, Blainville, QC, rapper Jonathan-Ismael Diaby stars as Dolo; and former Montréal Canadien, author, and actor Terry Ryan stars as Hitch. Ryan McDonell (THE CROSSING) stars as Michaels, Max Bouffard (LETTERKENNY) is JJ Frankie JJ, and former Kahnawake Condor and MMA fighter Andrew “The Canon” Antsanen returns as Goody. Legendary all-time tough guy Jon “Nasty” Mirasty, former ‘Canes centre Brandon Nolan, and three time Stanley Cup winner, Jordan Nolan star as Jim, Jim, and Jim, respectively, with Listowel’s Keegan Long as Liam, and North Bay’s Bourke Cazabon as Cory.

Developed by Bell Media for Crave, SHORESY is produced by New Metric Media, in partnership with Play Fun Games in association with Bell Media, with the participation of Canadian Media Fund, the Bell Fund, OMDC Tax Credits, and the Canadian Film or Video Production Tax Credit and the Northern Ontario Heritage Fund, and is distributed by WildBrain, New Metric Media is the exclusive sales agent. Jared Keeso is executive producer, writer, star, and creator. Kaniehtiio Horn is producer. Mark Montefiore and Kara Haflidson are Executive Producers for New Metric Media.

Facebooktwitterredditlinkedinmail