Scott McGillivray has built an empire with a handful of shows surrounding home renovation and property investment. Now he’s adding another segment to his realm with his own production company, McGillivray Entertainment. The longtime host of Income Property figures this was the natural evolution of his brand. After increasing involvement in the HGTV hit—he’s been an executive producer for the last four seasons—McGillivray decided to start McGillivray Entertainment not only to manage new projects starring himself, but fostering new talent as well.

“You become this conduit,” he says from behind the wheel of his truck. “I’ve got this great group of talented individuals that I’ve been working with and there are a lot of possible opportunities. I’m always looking to fill that opportunity gap. When you have a brand, and a branding team and you have sponsors, it’s a lot easier to get a show. And when you have your own production company, it’s easier to spin that out to people as well.” McGillivray has already got two projects put to pilot by HGTV in the U.S. and a third project in development. And while that trio is still in the beginning stages, McGillivray Entertainment’s first series is already filming.

“It’s not the Kardashians.”

Moving the McGillivrays—set to air in 2016 on HGTV Canada—spotlights Scott, wife Sabrina and daughters Myah and Layla as they not only build a dream home for themselves but he constructs a home for a family in need. Cameras are currently rolling on Episode 2 of the 10-parter. Die-hard fans of McGillivray can get a regular dose of Sabrina and kids via his YouTube series Good to Grow, but a television show is a totally different beast. Just ask Bryan Baeumler’s wife, Sarah, who has acquired a fair number of detractors who don’t like the way she acts in the House of Bryan series.

“Sabrina has been hands-off on the television thing since Day 1,” he says with a laugh. “We’ve been in our current house for eight years and have seen a lot of change during that time with having kids. I said, ‘We could make a show about this!’ and she said, ‘Please don’t.'” She relented, but McGillivray stresses Moving the McGillivrays will be authentic and show who his family really is (“It’s not the Kardashians,” he says.). McGillivray notes anything he posts showing his private life garners a lot of attention from fans, so the project is a logical move. And with the success of series like Income Property, All American Handyman, Canada’s Handyman Challenge and Holiday Battle on the Block, his popularity doesn’t show any signs of erosion.

Next up following Moving the McGillivrays is a full season of Income Property: On Vacation. Something he’s been wanting to feature in the mothership series for ages, On Vacation shows people who own getaways how to make a buck from them.

“I grew up with a cottage and you’re just a different person when you’re there,” he says. “Even if you’re working, it’s not the same as being in a basement in the city during a snowstorm.”